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| You often get what you pay for |
When choosing the REALTOR to list your property for sale, cheaper is rarely better. The best agents and brokerages invest a lot of money in their marketing efforts and technology and it can make a huge difference in their ability to sell your property. Rather than find the cheapest REALTOR, find the one that has a track record of success. Ask them for a record of all their sales for the past two years and see for yourself if they've been successful for other clients. Ask them to show you the marketing they did for another property they represented. Once you come across that agent or broker who obviously knows what they're doing and has a proven track record, pay them. Every broker sets their own commission rates. Paying an extra percentage point is going to cost you some money on the front side, but don't be short sighted. They'll more than make up for it in sales price due to their efforts and you'll be able to move onto the next chapter in your life.
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