Friday, March 21, 2014

Motivated means you're going to sell for less

We hear very often that a seller is "motivated".  If you are instructing your agent to tell other agents that you're motivated, you're going to get low-ball offers.  Motivated and "desperate" are synonymous in the brain of a buyer and their agent.  There have been too many occasions where a listing agent advertised that their seller is very motivated only to then hold firm to their list price when the low offer comes in.  If you truly are motivated and want to sell your home as fast as possible, reduce the list price and stay more firm during your negotiations.  You're going to get more interest, more showings and potentially more than one party interested which could lead to achieving a much higher sales price.  If you've been on the market for three years at $350,000 and telling your REALTOR that you'd take $300,000, just drop your price to $314,900 and get it sold.  If you're home is only worth $250,000, this won't work.

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